Macheist: a brilliant example of marketing

Macheist is a group of promoters who once a year assemble a bundle of good macintosh software from independent software developers at a ridiculously low price. Total package would cost around $900 independently and they are selling it over the next 2 weeks for $39 dollars.

Software developers are selling their apps in this package for pennies on the dollar, but make it up with volume and by expanding their customer list to sell additional items. Some developers have criticized the program stating that it cheapens the market, but participation is voluntary and the event is temporary.

The other masterful stroke is certain parts of the bundle are locked until 12,000 or so bundles are sold. Then their is another unlock at another higher level of sales volume. This encourages all purchasers/customers to promote the sale on Twitter, blogs, etc... (myself included). I am seeing multiple Tweets per second on Macheist alone.